India has high hopes for medical tourism. Currently, most such visits are by patients who somehow find their own way here for treatment; it is a hit-or-miss interaction. In the future, Indian health care providers, such as Fortis Healthcare, foresee medical tourism becoming a much-higher-volume business, in which patients,insurance companies steer them to India because of the nations reputation for low-cost, high-quality elective surgery.
The worldwide market for medical tourism is estimated at $40billion; Indias share is less than 1 percent. By 2012, the total market could be $100 billion, and Indias share could be 2 to 3 percent, according to a McKinsey estimate.
To realize that target, Fortis Healthcare and its competitors are positioning themselves to provide more high-end procedures, leaving nip-and-tuck plastic surgery to Thailand and Singapore, the current destinations of choice for many medical tourists.
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